Renée Loux is pleased to announce her work with Rodale to publish The Whole Green Earth Catalog in the Fall of 2009. Modeled the classic that defined a generation, The Whole Earth Catalog, our book will be the bible for navigating the vast array of green products and services now flooding the marketplace.
Beyond the comprehensive and cutting edge reviews, the book will also function as a cultural touchstone for the Green era, including pieces from the leading thinkers in each of the fields we are covering. What we plan is ambitious: not just a service guide, but also a kind of philosophical treatise, a truly essential and authoritative resource that covers both the “whys” and the “how-to’s” when it comes to saving our planet.
This book couldn’t be closer to our hearts and core values. Rodale's founder, JI Rodale, was way ahead of the curve, and founded Rodale Press and Organic Gardening magazine when most people thought eating close to the land was a kooky, hare-brained idea. More recently, Rodale has published Al Gore’s An Inconvenient Truth and his Nobel Lecture and Renée Loux's eco-piece de resistance, Easy Green Living. In keeping with the philosophical mission of Rodale and the book, The Whole Green Earth Catalog will be manufactured and printed in the US with 100% post-consumer waste materials. A sustainable future begins with individual action, and we’re putting our money where our mouth is when it comes to this book.
PRODUCT REVIEW:
As interest in living a sustainable life has exploded, so has the green marketplace. It has become difficult to distinguish companies that provide truly eco-friendly products and services from those that "greenwash." Now, from the company that founded Organic Gardening when eating close to the land was far from mainstream and published Al Gore's An Inconvenient Truth, comes this timely guide to all things green. Modeled on the classic Whole Earth Catalog, the touchstone for an earlier generation, Whole Green Earth Catalog is poised to become the bible of green living for the 68 million Americans—about one-third of U.S. adults—who now take environmental and social issues into account when they make purchases. Leading experts in every imaginable category—from home furnishings and appliances to clothing and children's toys, from pets and beauty products to travel and investing—share their authoritative tips, reviews, and advice. Whole Green Earth Catalog provides succinct answers to such questions as: Can one go green and save money? Can people reduce their carbon footprint if they are business travelers? Is there an environmentally friendly disposable diaper? Beautifully packaged with more than 1,000 photographs and illustrations, and manufactured with 100 percent post-consumer waste materials, this volume is the perfect gift for those who care about the future of the planet.
